Bob Iger writes business memoir about leadership, media strategy and the acquisitions that reshaped the Walt Disney Company during his tenure as chief executive. The Ride of a Lifetime traces his career from television production through ABC and Disney, then focuses on decisions involving Pixar, Marvel, Lucasfilm and 21st Century Fox. Iger uses these deals to discuss negotiation, succession, risk, creative relationships and the need to protect strong brands without suffocating them through bureaucracy. The book is polished and selective rather than an independent corporate history, but it gives a clear insider account of how a large entertainment company evaluates major strategic bets. It fits business memoir, media management and leadership, particularly for readers interested in entertainment-industry dealmaking and corporate culture. Read more Less
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