Bruce Lipton writes popular mind-body and self-help books about beliefs, biology and behaviour. The Biology of Belief argues that cellular responses to environment and perception give beliefs a larger role in health than conventional genetic determinism suggests, while The Honeymoon Effect applies similar ideas to relationships and emotional patterns. Lipton's writing is accessible, motivational and biology-themed, but it extends concepts from epigenetics and cell biology into claims about consciousness and health that are not supported as mainstream scientific conclusions. His work fits mind-body self-help, alternative health, epigenetics-inspired popular writing and New Age psychology. Read more Less