Howard Schultz writes business memoir and leadership nonfiction centred on Starbucks, brand building and the relationship between company culture and growth. Pour Your Heart Into It recounts how he developed Starbucks from a small coffee retailer into a much larger chain, focusing on store experience, employee benefits and the idea of coffee shops as a 'third place'. Onward follows his return as chief executive during a period of falling performance and describes store closures, retraining and strategic changes. From the Ground Up moves more broadly into work, opportunity and public life. Schultz writes as a participant and advocate for his management philosophy rather than an outside analyst. His books fit business memoir, retail strategy, leadership and corporate culture. Read more Less
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