Ken Auletta writes reported non-fiction about media, technology, advertising and the executives who control large communication businesses. Googled examines Google's rise and the disruption of newspapers, television and advertising, while Hollywood Ending looks at the changing economics and leadership of the film industry. Three Blind Mice reconstructs the competition among American television networks, and World War 3.0 follows the Microsoft antitrust case. Auletta's books are built from interviews, boardroom detail and institutional history rather than abstract media theory, making strategic decisions and personality conflicts central to the narrative. His work fits media business, technology history, corporate reporting and journalism about power, especially for readers interested in how industries change when distribution and advertising models break apart. Read more Less
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