Nir Eyal writes behavioural design and productivity nonfiction about attention, habits and the psychology behind products that become part of everyday life. Hooked explains the “hook model”, describing how triggers, actions, variable rewards and investment can encourage repeated product use, making it influential in discussions of digital product design. Indistractable shifts the focus to managing internal and external distractions through practical strategies for protecting attention at work and home. Eyal writes in a framework-led, accessible style that blends behavioural science with business examples rather than academic psychology alone. Hooked and Indistractable together map Eyal’s two central interests: how products capture attention and how individuals can deliberately protect that attention in daily life. Read more Less
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