Alex Ferguson writes football memoir and management books about leadership, team-building and his long career in club football. My Autobiography covers his years managing Manchester United through players, rivalries, major matches and the transition towards retirement, while Leading, written with Michael Moritz, turns many of those experiences into broader lessons about hiring, standards, decision-making and organisational culture. His books are direct and anecdotal rather than academic studies of coaching. The strongest audience overlap is with readers of football management, Manchester United history, leadership and sports autobiography. Read more Less
No products in the cart.